Pop Pad Ltd, formerly Damn Good Digital, was founded in Australia in 2017 by Digital Transformation expert Mario Simón. Now based in the City of London, Pop Pad Ltd is strategically positioned to service our global clients more effectively. 

Mario is the global director at Pop Pad Ltd. He is also a member of Meta’s product leadership team in San Francisco and London. He leads in Digital transformation, Customer Insight and Marketing, Data-driven automation, and Employee Branding. Mario has extensive experience in helping clients identify demand drivers to fuel growth.

Mario has been featured in numerous articles on growth strategy such as Social Media Examiner. He has delivered keynote speeches on customer-centric growth topics for organizations in partnership with Google and other global organisations.